​A video-on-demand platform that was saddled with content that was fine on TV, but not so much on digital, Voot launched in 2016 with a LOT of baggage. 

I led and grew with the brand, with my team tackling everything from campaigns for show launches, to increasing the share of voice (by 54%), follower growth (59.9%), and so much more. 

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While the content on the platform itself was the OTT-est of OTT, hosting what some may call saas-bahu serials and 'trashy' reality shows, on social, we kept Voot young, fun, trendy, engaging, and relevant. 

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Expertly helping the brand shed its baggage, combined with the amazing relationship we built with the brand team meant we were also awarded the mandate for another Viacom brand, Voot Kids. 

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Awards:

• SAMMIE, 2019| Silver for Best Social Media Brands (OTT)

• SAMMIE, 2019| Silver for Best Conversational Brand

• ScreenXX, 2019 | Silver for Best Use of Social Media

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