Since its launch in 1946, Vespa has been an icon of style, elegance, fun, fashion, and individuality. However, since it's been a few decades, we decided to use the launch of the new global campaign 'Do You Vespa?' as the opportunity for a refresher on everything the brand stands for.  

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And what better platform to celebrate style and elegance with a touch of individuality, than Instagram? We invited photographers and Vespa lovers from across the country to begin their journey as one of the #VespaInstagrammers. The destination? Pictures that did the Vespa and the rider, justice. 

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Thus, we not only got gorgeous crowdsourced content, but also celebrated everything that has made Vespa the icon that it is.