Brand Context:

Schwarzkopf Professional are global experts when it comes to haircare, including but not limited to being the pioneers when it comes to haircare trends. In that spirit, the brand has an annual property - Essential Looks - that showcases trend-setting looks for the year, based on global behaviour and highlights.​

The Ask:

Create a sleek, high-fashion campaign for the Indian edition of Essential Looks that's a spin on the brand's existing global campaign, on a tight budget.  ​

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The Arnaz Effect aka the role I played:

• Supervised the campaign from end to end​

• Supervised the various shoots

• Supervised the edit of the master film and all campaign-related content