What started as an IVR program to empower rural India with soft skills to help further their careers, turned into an online platform that seamlessly tied into the original program, going on to have over 3 lakh registrations, a launch in markets all over the world, win the HUL award for 'Consumer Centricity' and rank in the 'Top 10 mobile sites in India' by Ansible. 

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A project that helped bring about real change, we empowered rural India with all the skills they'd need to get a good job, by literally putting those skills in the palm of their hand.

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As someone who's a big fan of cause marketing, I was overjoyed to be able to contribute to this campaign - helping craft the copy for the website, as well as the strategy to ensure the platform truly made the impact it set out to.